700 Clicks in 28 Days: Enhancing Susan Quinn’s Online Visibility with a Website Revamp and SEO

Introduction

Susan Quinn is a seasoned therapist and life coach in LA with over 30 years of experience helping individuals create meaningful and rewarding relationships in all areas of life. She believes that the most essential relationship is the one with ourselves, as it forms the basis of feeling safe and happy in the world. Susan utilizes techniques like EFT tapping to help clients release fear, anger, shame, and other troubling emotions, empowering them to control their emotions and move forward in life.

When you become my client, we enter into a relationship. I like to think of my practice as a ‘home base’ for you that you can return to when you need it. — Susan Quinn

🏔️ The Challenge

Despite her profound expertise and dedication to her clients, Susan’s online presence did not reflect the quality of her practice. She sought to enhance her website and SEO strategy to reach more people in need of mental health support. Here’s a breakdown of the main issues:

• Outdated Design and Slow Performance: The website had an old design, was slow to load, and wasn’t optimized for mobile devices. These issues led to a poor user experience, causing visitors to leave before taking action.
• Broken and Limited Contact Options: Contact buttons were not working, and there were no easy ways for potential clients to reach out besides calling, limiting accessibility and client inquiries.
• Hidden Content and Hard-to-Find Blogs: Recent blog posts were not easy to locate, making it difficult for visitors to explore Susan’s expertise. Additionally, the content was outdated and lacked proper keyword optimization.
• Low Online Authority and SEO Challenges: The website’s low domain authority and weak internal linking structure, combined with harmful backlinks, were negatively affecting its SEO. While some pages ranked in search results, they needed further optimization to rank higher and gain more visibility.

These combined issues resulted in low traffic, poor user engagement, and difficulty converting website visitors into clients.

🛠️ The Solution

Grow My Therapy implemented a strategic overhaul, focusing on key areas to enhance Susan’s online presence and attract more clients:

1. Website Redesign and User Experience

• Modern, Mobile-Friendly Design: Revamped the website with a professional look, optimized for mobile, and improved load times, resulting in a seamless user experience.
• Improved Site Health and Speed: Enhanced technical performance, achieving a site health score of 93% and PageSpeed scores of 74 on mobile and 97 on desktop.
• Functional Contact Features: Fixed broken contact buttons and added a free consultation form with spam protection, making it easy for clients to reach out.
• Clear Calls to Action: Placed prominent “Book a Free Consultation” buttons throughout the site to boost conversions.

2. SEO and Content Optimization

• Keyword Strategy and Content Updates: Conducted research to target key terms related to abuse, couple therapy, and relationship counseling. Refreshed existing content to improve SEO while maintaining Susan’s voice.
• Backlink Cleanup and Authority Building: Disavowed harmful backlinks and acquired quality links, raising domain authority from 14 to 18.
• Internal Linking Improvements: Strengthened internal linking to guide visitors and improve SEO performance.
• Innovative Engagement: Created a podcast for a popular BPD article, expanding content reach. Listen here.

3. Local SEO and Online Visibility

• Local Search Rankings: Optimized for local keywords, achieving top 5 rankings for search terms like “therapist and life coach in LA.”
• Google My Business Optimization: Ensured accurate listings on Google Maps and local directories, improving local search visibility.
• Blog and Content Visibility: Highlighted recent blog posts on the homepage to showcase expertise and engage visitors.

🎯 The Results

1. Significant Increase in Organic Traffic and Engagement

• 700 Clicks in 28 Days: The site received 700 organic clicks in October alone.



• New Visitors: Attracted 358 new visitors out of 366 total in September 2024, with an engagement rate of 64%.



• Improved Rankings: Secured 2 keywords in the top 3 positions and 9 keywords in the top 10 on Google SERPs.

2. Enhanced Website Performance

• Faster Load Times: Achieved near-perfect scores in accessibility, best practices, and SEO.
• Mobile Optimization: Mobile PageSpeed score increased by 42%, enhancing user experience for mobile visitors.
• Site Health: Achieved a 93% site health score, higher than the average of top-performing websites.

3. Increased Domain Authority and Site Credibility

• Domain Authority: Improved from 14 to 18, indicating stronger site credibility and trustworthiness.
• Quality Backlinks: Replaced toxic backlinks with high-quality ones, further boosting SEO performance.

4. Positive Impact on Helping Others and Expanding Reach

• Expanded Audience: By ranking for new keywords related to BPD and abuse, Susan’s blogs have reached thousands of people in need of support, helping them navigate these challenges and seek guidance through her relationship counseling expertise.

5. Client Feedback and Ongoing Growth

Founder

Seth SInstagram Profile

Hi, I'm Seth, founder of Grow My Therapy. After working as a software engineer for two years, I decided to start a web design agency and chose to focus on therapists. Having experienced therapy myself, I have firsthand appreciation for the life-changing work they do, and I wanted to help them reach more people in need.

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