From 30 to 344 Visitors: Achieving a 1046% Traffic Surge for Ilah Brock with Strategic Website Redesign and Local SEO

I wasn’t sure at first, but I am absolutely sure now. The value I get is ten times more than what I’m paying. I’d definitely recommend Grow My Therapy to other mental health professionals looking to boost their online presence. Ilah Brock

🎯 Website Visitor Increase

↑ 1046%

(From 30 visitors in July to 344 in October)

👥 Visitors Just in October

↑ 344

(Up by 53.6% compared to September)

👑 #1 Local Rankings

↑ 5

(Ranking #1 for 5 hypnotherapy-related searches in Visalia)

🚀 Improved Site Performance

90+

(Page speed and SEO score reached 90+ out of 100)

Introduction

ILAH BROCK, C.Ht., founder of Central Valley Hypnotherapy, is a dedicated clinical hypnotherapist serving clients in Visalia, California, and the broader Central Valley. Ilah believes that hypnotherapy is a powerful process that helps clients realize their fullest potential, setting the foundation for a healthier, happier life. Her practice focuses on creating a welcoming and therapeutic environment, using a blend of Hypnosis, Talking Trance States, EFT Tapping, Neuro-Linguistic Programming, and IEMT to guide clients toward positive change.

🏔️ The Challenge

Ilah faced challenges with an outdated website design and rising SEO costs, which made it difficult to effectively attract clients online. Her goals were to:

Increase Visibility: Rank highly in local searches for hypnotherapy in Visalia without incurring high SEO costs.
Improve Website: Create a welcoming and beautiful website that makes information easy to find and accessible to everyone.

🛠️ The Solution

Grow My Therapy crafted a new SEO strategy and redesigned Ilah’s website to establish a top local presence in Visalia, CA:

1. Website Redesign and User Experience

Encouraging Free Consultations Made the ‘Free Consultation’ button easy to spot and organized the layout to help visitors find what they need quickly.
Trust-Building Elements: Strategically placed testimonials and Ilah’s PR features just below the About section to build credibility.
Improved Site Performance: Boosted PageSpeed to 90+, enhancing load times and technical SEO metrics.

2. SEO Strategy and Content Optimization

Keyword Strategy: Focused on local keywords like “Hypnotherapy in Visalia”.
Technical SEO Enhancements: Addressed keyword targeting, image optimization, and internal linking.
Content Restructuring: Moved specific hypnotherapy service details to separate pages, improving user retention by providing bite-sized information.

3. Local Search Optimization

Enhanced Visibility in Visalia: Central Valley Hypnotherapy ranks #1 for all hypnotherapy-related searches in the area, providing Ilah with increased local visibility and client accessibility.

🎯 The Results

1. Dramatic Increase in Traffic and Engagement

1046.67% Increase in Visitors: Traffic surged from 30 visitors in July to 344 in October.

334 Total Visitors and 338 New Visitors in October Alone: Up by 53.6% in October compared to September.

2. Top Google Rankings and Improved Site Authority

Local SEO Results: Ranking first in Visalia for primary hypnotherapy-related keywords.

Stabilized Domain Authority: Improved from a declining 10 to a stable 12, showing increased trustworthiness and authority.

3. Enhanced Client Conversion Potential

With a visually appealing design and effective SEO strategies, Ilah’s redesigned website supports better conversion rates, allowing her to connect with more potential clients and expand her reach across the Central Valley.

💬 Client Feedback

I wasn’t sure at first, but I am absolutely sure now. The value I get is ten times more than what I’m paying. I’d definitely recommend Grow My Therapy to other mental health professionals looking to boost their online presence. Ilah Brock

Future Strategies and Continuous Improvement

Looking forward, Grow My Therapy is shifting focus from core hypnotherapy keywords to IEMT-related search terms to support Ilah’s goal of reaching clients interested in Integrative Eye Movement Therapy, an area she feels passionate about expanding.

About Grow My Therapy

Grow My Therapy specializes in supporting mental health professionals with targeted website design and SEO strategies, focusing on local visibility and optimized client acquisition. Our goal is to empower therapists like Ilah to establish a lasting online presence and reach those who need their services most.